Social Media Optimisation (SMO)

At Reprise Media, we apply our expertise in online consumer behaviour to help clients take advantage of emerging social media opportunities and social networks. We devise innovative strategies to leverage conversational marketing through blogs, social networks, forums, viral videos, widgets, and other online communities and help you understand the social media space and become a valuable member in the communities which are relevant to your business.

What We Do

Social Media Strategy Development

Identify content, brand messages, communities and influencers with the greatest potential for our clients’ social media engagement. Create a roadmap based on marketing materials and goals to coordinate and execute social media marketing campaigns as a key component of the overall search engine marketing strategy

Community and Blogger Outreach

Create personal relationships with the influencers and evangelists that have the greatest voice within their online social networks

Social Media Distribution

Optimise press releases, videos and other online media to maximise distribution throughout social media networks

Organic Video Marketing

Create, optimise and syndicate video content to online search engines and video aggregators to achieve maximum exposure on your video content.

Performance based Video Marketing

In addition to pure video syndication we offer performance based video marketing in line with business objectives, we are able to generate TV sized audience to your online video at very attractive rates. We have multiple performance options available including CPV, CPC and CPA.

Campaign Management

Manage clients’ social media initiatives in coordination with your search engine optimisation and paid search marketing efforts

Monitoring and Reporting

Combine technology and human insight to provide “buzz” tracking and performance analysis for social media campaigns

Training

Provide a full training curriculum on how to effectively integrate social media into future marketing strategies

How You Can Benefit

Increase Revenue

New opportunities in consumer-generated content and increased user engagement

Create Powerful Customer Relationships

Creation of valuable customer relationships through social media networks that increase brand loyalty, cultivation of a rich network of evangelists and ongoing dialogue that will inform future marketing initiatives or product development

Amplified Brand Presence

Distribution of content throughout social media sites. Seed branded messages within existing online conversations to amplify marketing efforts and manage brand’s public perception through social media communities

Increased Traffic to Site

Increased search engine visibility effectively drives traffic to your site from high growth channels. Social media marketing, along with SEO, can help you gain multiple listings on search engine results pages, resulting in direct and indirect search engine traffic

Competitive Market Insight

Valuable data on user behaviour and interests which help clients better understand your customers’ needs

New Product and Content Creation Opportunities

New distribution channels for existing content, leveraging insight from the community to develop new products or services