As of this week, Google now adds a “mobile-friendly” label to search results identified to be optimised for viewing on a mobile device.
To be eligible for the “mobile-friendly” label, your page needs to meet the following criteria as detected by Googlebot:
- Avoids software uncommon on mobile devices, eg. Flash
- Uses text that is unreadable without zooming
- Fits content to the screen without the user having to scroll horizontally or zoom
- Provides an appropriate distance between links so the correct one can be easily tapped
There appears to be a few discrepancies with label thus far. Some sites tested don’t show the label for the home page but others pages within the site do. I’d say we’ll see a lot more “mobile-friendly” labels appearing in search soon. Google announced the change will be rolled out globally over the next few weeks.