Latest posts from the ‘SEO’ Category

Schema.org Actions – Latest Update in Schema Markup

Wednesday, April 23rd, 2014

What is Schema.org Markup

Simply put, these HTML tags (Schemas) allow webmaster to markup different sections of their websites which are better recognised by major search engines. Some of the more familiar ones would be reviews, product and organisation.

Schema Actions

What are Schema.org Actions

Schema.org has expanded its structured data to give websites the opportunity to describe the actions they enable and how these actions can be invoked: Schema.org Actions. The new markup allows us to dictate how your action can be connected. The guys over on Seroundtable received the following answer from Bing on what it means:

The Action vocabulary is intended to be used primarily for describing actions that have taken place in the past [past actions] or could take place in the future [potential actions]. Let’s assume Barry shared an MSN article on Facebook yesterday. This is an example of a past action. Facebook might use schema.org to describe the action by indicating that Jason is the subject (agent) of the action, the action verb is sharing, and the object of the action is an MSN article. Now let’s say MSN wanted to expose the ability for applications to programmatically share an article on their website. This would be an example of a potential action. MSN might use schema.org to describe the potential action by indicating the action verb is ‘sharing’ and that you can perform this action by calling a specific URL

It was also summarised nicely in the comments section:

It’s a schema to add context to a link or block of content. It is a way of annotating content to cite sources and authors and the type of activity that happened between the two… i.e. Joe shared Susan’s post. Linda retweeted Billy’s Tweet. Simon liked Fred’s Photo… with URLs and dates and all the metadata to go along with it.

Schema.org Actions Available

actionStatus: Indicates the current disposition of the Action.
agent: The direct performer or driver of the action (animate or inanimate). e.g. *John* wrote a book.
endTime: When the Action was performed: end time. This is for actions that span a period of time. e.g. John wrote a book from January to *December*.
instrument: The object that helped the agent perform the action. e.g. John wrote a book with *a pen*.
location: The location of the event, organization or action.
object: The object upon the action is carried out, whose state is kept intact or changed. Also known as the semantic roles patient, affected or undergoer (which change their state) or theme (which doesn’t). e.g. John read *a book*.
participant: Other co-agents that participated in the action indirectly. e.g. John wrote a book with *Steve*.
result: The result produced in the action. e.g. John wrote *a book*.
startTime: When the Action was performed: start time. This is for actions that span a period of time. e.g. John wrote a book from *January* to December.
target: Indicates a target EntryPoint for an Action.

At Reprise we have always worked towards implementing such Schema markup and it seems the focus on semantics by Google has increased drastically since hummingbird. Google are regularly updating guidelines and working with the likes of schema.org to improve this process as is evident by a recent Google Webmaster Tools post on helping Google identify your business’s contact and local info.

Schema.org Markup Searchmetrics Study

With this in mind Search Metrics released a US case study on surrounding schema adoption and the affect it has on performance. (likely similar impact in the Australian Index).

Some key takeaways from the study are below. We believe the last point will influence companies to the point of implementation along with the benefits seen in CTRs through Rich Snippets which schema can also provide.

• Only 0.3% of the studied domains were found to include schema.org integrations.
• For only 34.4% of keywords examined, Google returned search results with neither schema.org integrations nor any other structured data involved.
• The share of websites with schema.org integrations is highest in Germany (compared to US, UK, FR and ES).
• The most common integrations are “Movies“, “Offers“ and “TV series“.
• Review and ratings integrations from schema.org are over 60% positive.
• Pages with schema.org integrations rank better by an average of four positions compared to pages without schema.org integrations.

You can read the full study at here.

 


Facebook buys WhatsApp

Thursday, February 20th, 2014

Today the news was released that Facebook and WhatsApp have reached an agreement for Facebook’s acquisition of the smart-phone messaging App (WhatsApp). The deal its self is said to be worth $16 billion US dollars, of which $4 billion cash and $12 billion in stock for WhatsApp. In a statement released today from Mark Zuckerberg “WhatsApp is on a path to connect 1 billion people. The services that reach the milestone are all incredibly valuable”

So What is WhatsApp?

WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia and yes, those phones can all message each other! Because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing, there is no cost to message and stay in touch with your friends. In addition to basic messaging WhatsApp users can create groups, send each other unlimited images, video and audio media messages”.

whats app

What does this mean for the future

Well the product its self has over 450 million users with 70% of people using it every day, the company also claims that at least a million more people join every day. This purchase from Facebook and recent trends would seem to suggest the average person shows an ever growing shift from desktops to mobile and tablets devices and it looks like Facebook wants a firm grip on this shift, this news comes just after Japan’s Rakuten buys Viber another messaging service. So as technology moves forward, will we see more mobile usage and less of the traditional desktop?


Have a Happy Hump Day With Our Very SEO Memes

Wednesday, February 12th, 2014

It’s only Wednesday and it’s already been a super long week, as the work piles on you begin to hope for a cheeky meme to be sent in reply to an all staff email, just to revive the smile on your face. Well in case that email doesn’t come, today at Reprise the SEO team decided to craft together some handmade SEO Memes to help you through this hump day.  Everyone one of us appreciates a good meme or GIF during a busy a week at work so we thought we would share some of favorites among the team. What’s your favorite industry meme? Share with us and let’s power through the rest of the week with a smile !!

 

SEO Meme Favorites

 

“Sometimes the bigger picture is missed and the thoughts are that by getting to number one on Google, your organic goals will be met.”  

SEO meme "that would be great"

 

“Poor SEO decisions are still extremely common across the digital landscape”

SEO meme 2

“It’s important to take into consideration that generating great content, brand awareness and providing real value to the user will generate leads”

SEO meme 3

“There is still a lot of short cuts taken within the idustry when attempting to gain technical authority for websites, it’s important to understand that generating natural links through great content and user experience is more valuable to these companies in the long term”

SEO meme 4

“Content is so important in the ever changing digital landscape, the right message at the right touch-point at the right time will be what helps achieve your goals. “

SEO meme 5

“Don’t worry your not the only one, we all remember the guy that tried to get a guest blog post from Matt Cutts only to have him bring down the whole internet :)

SEO meme 6

“Content duplication is another SEO NO NO, you don’t want a Google penalty for this NO NO”

SEO meme 7


Social bowl – Social Media in Super Bowl 2014

Friday, January 31st, 2014

It’s that time of year again and super-bowl fever is hitting hard, not just among football fans, but anyone involved in the world of media and advertisement. With a whopping $4 million dollars spend only getting you a 30 second slot it’s a very important advertisement to get right.  With this in mind we can expect only the major players with financial advantage to be involved in this play.

toyota-terrycrews and the muppets14

One of the biggest advertisers involved during the super bowl is Anheuser-Busch InBev, they have acquired an exclusive deal with the NFL for its beer bands. That locks out any other beers brands from airing during the super bowl. In total, and for the small fee of $30 million dollars, they have got  themselves 4 minutes of air time in this year’s super bowl ( we think Terry Crews face says it all).

However, key advertisers would point out that they are reaching an audience of around 110 million in these campaigns! Are viral campaigns more cost effective and do they gain a wider scope??

Superbowl – The Social Media Effect

When does social media come into play during game day? Well not surprisingly last year’s super bowl had an outstanding 24.1 million tweets and 5.5 million during the half time show. Of course last years super bowl was infamous for the blackout during the game which produced 231,500 tweets per minute and the twitter page @superbowllights gathered a staggering 17K followers within 4 minutes which out tweeted the winning moment (183,000 TPM). Last year’s super bowl had some major social media winners, in among them was Oreo and M&M’s with some extremely agile marketing campaigns during the blackout. The most powerful aspect of the campaign was the speed of delivery of these campaigns, jumping on twitter to push these campaigns out fast and effectively.

oreo super bowl

It hasn’t taken long this year for Twitter to light up with Seattle Seahawks Richard Sherman’s outburst after victory in the semi-finals, this is only the warm up to the oncoming social frenzy.

So how do we socially spread the Super Bowl? Click here to view a recently posted infographic on Mashable from a survey carried out by CrowdTap which is just fantastic, the infographic gives light into the social side of Super Bowl Ads and how and what way people share the information!


How YouTube Analytics Handles Secure Search?

Friday, October 11th, 2013

How YouTube Analytics Handles Secure Search

The emergence of secure search and the much talked about (Not Provided) keyword has affected SEOs and marketers greatly and continues to impact the way we measure results. The reduced visibility of organic keywords has meant that SEOs have had to look for alternative ways to measure both branded and non-brand keyword trends.

At Reprise we have looked further afield at alternate KPIs to compliment measurement of traffic to the website, including Google Places referrals and search engine referrals to YouTube.

In the last few weeks we have noticed a concerning trend in one of our client’s YouTube accounts shown within the Analytics platforms. The trend can be seen visually in the below graphic:

Google Search YouTube

From early August, referrals to our client’s YouTube channel, classed as ‘Google Search’ within Traffic Sources in YouTube Analytics, fell off a cliff.

From our proprietary ranking tool we looked at the data from early August and found no drop in search engine visibility for integrated YouTube videos in search results (SERPS).

Delving deeper into one of the other traffic sources within YouTube Analytics, ‘External Website’ traffic showed a significant increase aligning closely with the time we saw a decrease in ‘Google Search’ referrals.

If we graph ‘Google Search’ against ‘External Website’ it becomes clear that there is a definite correlation in the two trends:

Google Search External Websites

YouTube Analytics allows you to go to a more granular level into traffic sources and within ‘External Websites’, there were search engines listed including Google and Bing.

Plotting the referrers Google and Bing, as well as the next top referrer, it was clear that we had found all those missing ‘Google Search’ referrals.

Google YouTube Referrer

The cause of the data skew became clearer when we further researched the ‘top keyword’ data from within the original referrer source ‘Google Search’. Under the top keywords within the Google Search referrer, the one keyword very much on the industry’s lips at the moment was missing – (Not Provided).

So it seems that YouTube Analytics is classing referrals from Google without an accompanying keyword variable, as external website traffic.

If we overlay the (Not Provided) keyword traffic with the trend we see above, then it can be seen that the (Not Provided) traffic and the External Website referrals from Google align perfectly.

Not Provided Analytics Correlation

The upwards trend for the above client began around the 8th September when we predominantly saw most of our Australian clients see (Not Provided) traffic soar. For the United States this seemed to take place two weeks earlier as can be seen from Click Consult’s Not Provided Count visual below:

Not Provided Count

In one of Reprise’s automotive clients who’s search engine referral traffic to YouTube is predominantly from the United States we again see a correlation with External Website Google referrals and the (Not Provided) upwards trend.

External Website Referral YouTube

As far as we have found, Google have made no official comment on how YouTube Analytics handles (Not Provided) traffic and there is no information given in the YouTube support section, which is pretty surprising for such topical subject matter.

Google were kind enough to respond to our request for clarification on this matter – and very swiftly I might add. The YouTube product team defines ‘External Website’ referrals from Google as Traffic coming from other Google-owned properties. This could be a link to YouTube video or any other, non-search Google.com property.

Should there be any other case studies out there to support these findings, please get in touch @AndyNRodgers.