As of this week, Google now adds a “mobile-friendly” label to search results identified to be optimised for viewing on a mobile device.
To be eligible for the “mobile-friendly” label, your page needs to meet the following criteria as detected by Googlebot:
- Avoids software uncommon on mobile devices, eg. Flash
- Uses text that is unreadable without zooming
- Fits content to the screen without the user having to scroll horizontally or zoom
- Provides an appropriate distance between links so the correct one can be easily tapped
There appears to be a few discrepancies with the label thus far. Some sites tested don’t show the label for the home page but other pages within the site do show the label. While this is still such a new feature, there are bound to be some mistakes, but I’d say we’ll see a lot more “mobile-friendly” labels appearing in search soon. Google announced the change will be rolled out globally over the next few weeks.