Latest posts from the ‘SEO’ Category

Facebook buys WhatsApp

Thursday, February 20th, 2014

Today the news was released that Facebook and WhatsApp have reached an agreement for Facebook’s acquisition of the smart-phone messaging App (WhatsApp). The deal its self is said to be worth $16 billion US dollars, of which $4 billion cash and $12 billion in stock for WhatsApp. In a statement released today from Mark Zuckerberg “WhatsApp is on a path to connect 1 billion people. The services that reach the milestone are all incredibly valuable”

So What is WhatsApp?

WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia and yes, those phones can all message each other! Because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing, there is no cost to message and stay in touch with your friends. In addition to basic messaging WhatsApp users can create groups, send each other unlimited images, video and audio media messages”.

whats app

What does this mean for the future

Well the product its self has over 450 million users with 70% of people using it every day, the company also claims that at least a million more people join every day. This purchase from Facebook and recent trends would seem to suggest the average person shows an ever growing shift from desktops to mobile and tablets devices and it looks like Facebook wants a firm grip on this shift, this news comes just after Japan’s Rakuten buys Viber another messaging service. So as technology moves forward, will we see more mobile usage and less of the traditional desktop?


Have a Happy Hump Day With Our Very SEO Memes

Wednesday, February 12th, 2014

It’s only Wednesday and it’s already been a super long week, as the work piles on you begin to hope for a cheeky meme to be sent in reply to an all staff email, just to revive the smile on your face. Well in case that email doesn’t come, today at Reprise the SEO team decided to craft together some handmade SEO Memes to help you through this hump day.  Everyone one of us appreciates a good meme or GIF during a busy a week at work so we thought we would share some of favorites among the team. What’s your favorite industry meme? Share with us and let’s power through the rest of the week with a smile !!

 

SEO Meme Favorites

 

“Sometimes the bigger picture is missed and the thoughts are that by getting to number one on Google, your organic goals will be met.”  

SEO meme "that would be great"

 

“Poor SEO decisions are still extremely common across the digital landscape”

SEO meme 2

“It’s important to take into consideration that generating great content, brand awareness and providing real value to the user will generate leads”

SEO meme 3

“There is still a lot of short cuts taken within the idustry when attempting to gain technical authority for websites, it’s important to understand that generating natural links through great content and user experience is more valuable to these companies in the long term”

SEO meme 4

“Content is so important in the ever changing digital landscape, the right message at the right touch-point at the right time will be what helps achieve your goals. “

SEO meme 5

“Don’t worry your not the only one, we all remember the guy that tried to get a guest blog post from Matt Cutts only to have him bring down the whole internet :)

SEO meme 6

“Content duplication is another SEO NO NO, you don’t want a Google penalty for this NO NO”

SEO meme 7


Social bowl – Social Media in Super Bowl 2014

Friday, January 31st, 2014

It’s that time of year again and super-bowl fever is hitting hard, not just among football fans, but anyone involved in the world of media and advertisement. With a whopping $4 million dollars spend only getting you a 30 second slot it’s a very important advertisement to get right.  With this in mind we can expect only the major players with financial advantage to be involved in this play.

toyota-terrycrews and the muppets14

One of the biggest advertisers involved during the super bowl is Anheuser-Busch InBev, they have acquired an exclusive deal with the NFL for its beer bands. That locks out any other beers brands from airing during the super bowl. In total, and for the small fee of $30 million dollars, they have got  themselves 4 minutes of air time in this year’s super bowl ( we think Terry Crews face says it all).

However, key advertisers would point out that they are reaching an audience of around 110 million in these campaigns! Are viral campaigns more cost effective and do they gain a wider scope??

Superbowl – The Social Media Effect

When does social media come into play during game day? Well not surprisingly last year’s super bowl had an outstanding 24.1 million tweets and 5.5 million during the half time show. Of course last years super bowl was infamous for the blackout during the game which produced 231,500 tweets per minute and the twitter page @superbowllights gathered a staggering 17K followers within 4 minutes which out tweeted the winning moment (183,000 TPM). Last year’s super bowl had some major social media winners, in among them was Oreo and M&M’s with some extremely agile marketing campaigns during the blackout. The most powerful aspect of the campaign was the speed of delivery of these campaigns, jumping on twitter to push these campaigns out fast and effectively.

oreo super bowl

It hasn’t taken long this year for Twitter to light up with Seattle Seahawks Richard Sherman’s outburst after victory in the semi-finals, this is only the warm up to the oncoming social frenzy.

So how do we socially spread the Super Bowl? Click here to view a recently posted infographic on Mashable from a survey carried out by CrowdTap which is just fantastic, the infographic gives light into the social side of Super Bowl Ads and how and what way people share the information!


How YouTube Analytics Handles Secure Search?

Friday, October 11th, 2013

How YouTube Analytics Handles Secure Search

The emergence of secure search and the much talked about (Not Provided) keyword has affected SEOs and marketers greatly and continues to impact the way we measure results. The reduced visibility of organic keywords has meant that SEOs have had to look for alternative ways to measure both branded and non-brand keyword trends.

At Reprise we have looked further afield at alternate KPIs to compliment measurement of traffic to the website, including Google Places referrals and search engine referrals to YouTube.

In the last few weeks we have noticed a concerning trend in one of our client’s YouTube accounts shown within the Analytics platforms. The trend can be seen visually in the below graphic:

Google Search YouTube

From early August, referrals to our client’s YouTube channel, classed as ‘Google Search’ within Traffic Sources in YouTube Analytics, fell off a cliff.

From our proprietary ranking tool we looked at the data from early August and found no drop in search engine visibility for integrated YouTube videos in search results (SERPS).

Delving deeper into one of the other traffic sources within YouTube Analytics, ‘External Website’ traffic showed a significant increase aligning closely with the time we saw a decrease in ‘Google Search’ referrals.

If we graph ‘Google Search’ against ‘External Website’ it becomes clear that there is a definite correlation in the two trends:

Google Search External Websites

YouTube Analytics allows you to go to a more granular level into traffic sources and within ‘External Websites’, there were search engines listed including Google and Bing.

Plotting the referrers Google and Bing, as well as the next top referrer, it was clear that we had found all those missing ‘Google Search’ referrals.

Google YouTube Referrer

The cause of the data skew became clearer when we further researched the ‘top keyword’ data from within the original referrer source ‘Google Search’. Under the top keywords within the Google Search referrer, the one keyword very much on the industry’s lips at the moment was missing – (Not Provided).

So it seems that YouTube Analytics is classing referrals from Google without an accompanying keyword variable, as external website traffic.

If we overlay the (Not Provided) keyword traffic with the trend we see above, then it can be seen that the (Not Provided) traffic and the External Website referrals from Google align perfectly.

Not Provided Analytics Correlation

The upwards trend for the above client began around the 8th September when we predominantly saw most of our Australian clients see (Not Provided) traffic soar. For the United States this seemed to take place two weeks earlier as can be seen from Click Consult’s Not Provided Count visual below:

Not Provided Count

In one of Reprise’s automotive clients who’s search engine referral traffic to YouTube is predominantly from the United States we again see a correlation with External Website Google referrals and the (Not Provided) upwards trend.

External Website Referral YouTube

As far as we have found, Google have made no official comment on how YouTube Analytics handles (Not Provided) traffic and there is no information given in the YouTube support section, which is pretty surprising for such topical subject matter.

Google were kind enough to respond to our request for clarification on this matter – and very swiftly I might add. The YouTube product team defines ‘External Website’ referrals from Google as Traffic coming from other Google-owned properties. This could be a link to YouTube video or any other, non-search Google.com property.

Should there be any other case studies out there to support these findings, please get in touch @AndyNRodgers.


Google Announces New Hummingbird Algorithm

Monday, September 30th, 2013

Google celebrated its fifteenth birthday on Friday 26th September 2013. To mark the occasion they hosted a press release event at the garage where the search engine was first conceived a decade and a half ago. It was during this event that they announced that they had launched an entirely new search algorithm called ‘Hummingbird’ which had already been in operation for one month. Read on for more information about how Hummingbird differs from previous algorithms and what it means for the direction of search.

Humming Bird in flight - representing Google's new algorithm aptly named Hummingbird

Image sourced from Flickr Creative Commons – Credit to Edmund Garman

Hummingbird is not just an update rather a whole new algorithm

An algorithm allows search engines to sort through all the information that exists on webpages to provide the most relevant and useful result to the user. Google relies on a number of signals to return the most appropriate search results and in the past we have reported on major updates to their algorithm (the most recent and important updates for organic search being the Panda and Penguin update)

The difference with Hummingbird is that it’s not simply an update on the old Google algorithm rather it’s a whole new algorithm that will allow Google to return better, faster and more precise results. As Search Engine Land reported, “In general, Hummingbird – Google says- is a new engine built on both existing and new parts, organized in a way to serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.”

 A more sophisticated approach to search queries

In one of the biggest algorithm upheavals at Google in years, Hummingbird marks a distinct difference in how Google treats keywords. It aims to focus on the meaning behind keywords relying on the Google Knowledge Graph, semantic mark up and structured data to add context and intent to the search query.

In line with the demise of organic keyword data, the introduction of Hummingbird demonstrates a move away from search as a keyword based activity and opens a new chapter in the development of search marketing as Google pave the way for things to come with more sophisticated search mechanisms in its algorithm.

Hummingbird aims to understand real world entities and helps resolve language based ambiguities. For example Tom Anthony provides a good example in his recent Moz post where he acknowledges that a user searching for “London tube stations” could be provided with a range of results including information on the history of the tube stations, a list of all the tube stations or information about a particular tube station. Hummingbird aims to make connections to understand the context of a search. The same search query conducted from an iPhone on a street in London would provide Google with added information on the intent of the users and what kind of search result to provide.

The new search algorithm aims to focus on the semantics of search queries and return search results that match the meaning rather than search results that match just a few words.

What does it mean for search?

The guidelines from Google to website owners and publishers are still the same. The algorithm has been running for one month already so unless a site has experienced any changes in traffic then it’s likely that the introduction of this new algorithm has had little effect on their site.

The algorithm is still in many ways being fine-tuned by Google as they attempt to make search more relevant to the current landscape. Mobile and other new technologies like Google Glasses and Siri are revolutionising how we interact with Google. Google needs to better understand our language in line with our behaviour. As they build their Knowledge Graph database of facts upon specific entities including people, places, business, events and more we can only expect that they will become more sophisticated and will deliver more accurate and refined results. It is an exciting development for the industry as the Semantic web begins to take hold.