Compared to Google’s Analytics Academy and exam, completing the Webmaster Academy course is a walk in the park. Whilst there’s no official certification test at the end of the course, it’s still a really valuable experience for anyone just starting out in building websites or learning SEO. You will learn some ways to use Webmaster Tools for SEO, but more importantly you will also learn the best practices for building and marketing your websites.
What is Google Webmaster Tools?
Google Webmaster Tools is a reporting tool provided by Google to help you monitor how your website performs. But isn’t that what Google Analytics is for? Google Analytics is great, but it only gives you information about users who have actually used your website. It doesn’t tell you much about what’s happening with your SEO. Webmaster Tools is on the opposite side of the fence. With it’s collection of different reports you can see how your website performs on the world’s largest website – Google Search. You can get some of the same reports across both Webmaster Tools and Analytics but the key difference is where the information is actually measured. Information for Google Analytics is measured on your website, whilst information for Webmaster tools is measured before the user even reaches your website – on Google’s search engine.
How does Webmaster Tools collect information?
Google uses a smart little robot to do all the hard work. This is the name of the computer code that tries it’s best to discover all of the internet’s websites so that they can be displayed in Google’s search results. Also known as a Spider, this program works by “spidering” links into a web of information. It follows both internal links across your website and external links between websites.
Why you should do the Webmaster Academy!
More people using the internet means more business for Google’s ad network. Because of this Google wants their users to use the internet as much as possible and to have the best search and internet experience possible! Google has put a lot of thought into making the Webmaster Academy a valuable resource for new webmasters with three modules that cover:
- How to setup your site, identify your audience and create content.
- How Google understands your site and how to optimize.
- How to use webmaster tools to keep your site healthy.
From doing the academy and playing around with the Webmaster Tools you will be able understand:
- Which of your website’s pages are indexed by Google.
- What keywords are driving traffic to your site.
- What pages are receiving the highest click-through-rate from Google’s search results.
- Who is linking to your site.
- How well your site is being read by Google’s spiders/bots.
- Where pages are causing errors for your users.
Don’t delay – get started with your Webmaster Academy training today!