Today the news was released that Facebook and WhatsApp have reached an agreement for Facebook’s acquisition of the smart-phone messaging App (WhatsApp). The deal its self is said to be worth $16 billion US dollars, of which $4 billion cash and $12 billion in stock for WhatsApp. In a statement released today from Mark Zuckerberg “WhatsApp is on a path to connect 1 billion people. The services that reach the milestone are all incredibly valuable”
So What is WhatsApp?
“WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia and yes, those phones can all message each other! Because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing, there is no cost to message and stay in touch with your friends. In addition to basic messaging WhatsApp users can create groups, send each other unlimited images, video and audio media messages”.
What does this mean for the future
Well the product its self has over 450 million users with 70% of people using it every day, the company also claims that at least a million more people join every day. This purchase from Facebook and recent trends would seem to suggest the average person shows an ever growing shift from desktops to mobile and tablets devices and it looks like Facebook wants a firm grip on this shift, this news comes just after Japan’s Rakuten buys Viber another messaging service. So as technology moves forward, will we see more mobile usage and less of the traditional desktop?