Some fairly important changes have been made to Google Analytics this morning on both how they report on visits and a cool new change to one of the reports.
Visits Are Now Sessions
This morning at Reprise our SEO team noticed some changes in Google analytics, firstly with a change to the wording used within the analytics package. We suspect this terminology change is in line with Universal Analytics as GA no longer just tracks a website ‘visit’, it now tracks a ‘user’ journey across different apps, devices or in-store ‘sessions’.
• Unique Visitors are now called ‘Users’
• Visits are now called ‘Sessions‘
Changes to Google Analytics Interface
Additionally, there have been some new graphs added to the acquisition overview section which give a nice easy way to see comparison trends.
Finally, anyone with Premium now gets un-sampled data in the interface up to 20 million sessions (formerly 250k visits). Un-sampled data has always been available in custom reports in Premium, but this decrease in the interface sampling is a huge bonus for Premium users, who now don’t need to download custom reports.