Latest posts from the Reprise Blog

Visits Now Called Sessions – Google Analytics update April 2014

Thursday, April 17th, 2014

Some fairly important changes have been made to Google Analytics this morning on both how they report on visits and a cool new change to one of the reports.

Visits Are Now Sessions

This morning at Reprise our SEO team noticed some changes in Google analytics, firstly with a change to the wording used within the analytics package. We suspect this terminology change is in line with Universal Analytics as GA no longer just tracks a website ‘visit’, it now tracks a ‘user’ journey across different apps, devices or in-store ‘sessions’.

Unique Visitors are now called ‘Users
Visits are now called ‘Sessions

Changes to Google Analytics Interface

Additionally, there have been some new graphs added to the acquisition overview section which give a nice easy way to see comparison trends.

Acquisition Overview update

Finally, anyone with Premium now gets un-sampled data in the interface up to 20 million sessions (formerly 250k visits). Un-sampled data has always been available in custom reports in Premium, but this decrease in the interface sampling is a huge bonus for Premium users, who now don’t need to download custom reports.

20m unsampled GA Premium


The End of the Matched Search Query in Google Analytics

Friday, April 11th, 2014

Google announced yesterday that paid campaign search queries will no longer appear in the Google Analytics (GA) reports.  If this sounds familiar, it is probably because you remember Google making the same change to organic traffic not that long ago.  In simple terms the change means that users will no longer be able to view the user query that triggered a Paid search impression in GA.  We will however still be able to see the keywords in the GA interface from our linked Adwords profile.  The Paid Search keyword-level reporting is not impacted by the changes.

Previously, any click driven to a website via an Adwords ad was assigned to a matched search query, allowing the advertiser to see exactly what the user typed in Google to trigger our ad.  This new update prevents the search query from being identified.

Although the change seemed serious at first glance, the reality is that the impact on our Paid Search campaigns is going to be limited.

What is the immediate impact of Security enhancements for search users?

  • Advertisers  will no longer be able to view user engagement and behaviour stats on a search query level
  • Advertisers  will no longer be able to view and analyse GA goals, events and transaction at a search query level
  • Any GA custom report relying on paid search query data will no longer be available
  • Keyword cleaning and query mining performed solely through GA will become obsolete

In short, there is going to be varying degrees of impact based the reliance on GA for paid search analysis, however from a paid search perspective, advertisers still have tools at their disposal within the Adwords interface that offer an alternative solution:

  • Adwords already provides a search query report in the interface that shows the same data as GA (apart from user engagement stats such as bounce rate, time on site etc.)
  • Advertisers using Adwords conversions still have access to all the data in the interface

How can you minimise the impact of the GA changes?

  • The most important action to take is to ensure that your website is tagged up with Adwords conversion pixels.  There would be no other way to access search queries’ conversion reporting without this
  • Although keyword cleaning and query mining is an integral part of any SEM campaign, there has never been a more appropriate time to review your strategy and ensure you are adding all relevant search queries as actual keywords to your account.  If you own all the queries, the keyword report in GA will almost be a reflection of the now obsolete search query report
  • Review any onclick events on GA, as these cannot be tracked through Google Adwords tags

Ultimately, this change will encourage shared learnings between PPC and SEO, in order to develop holistic view of user search behaviour which can be used to formulate and execute combined digital strategies.

With more detail to be announced in the coming days, please watch this space!


The Amazing Spider Baby by Evian

Friday, April 4th, 2014

With the upcoming release of The Amazing Spider-Man 2, Evian has taken advantage of this summer block buster with a great content piece. Evian, famously known for their dancing baby’s, have now put spider-man to his biggest test yet with the release of Spider-Baby. True to Evian’s nature it’s another dancing baby but this time their heroic baby has a dance off with spider-man.

As we can see from the video the web-slinging hero has his very own doppelganger which results in a very entertaining content piece from Evian. Only published on the 1st of April it already has over 1 million views on YouTube, Facebook shares and Likes have hit well over 100,000 followed by twitter with 5000+ tweets since Tuesday.

Evian Content Marketing

Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment. Seen here with Evian and their bold approach to jump on the back of this summer block buster as their delightfully entertaining content sets a positive, fun face on the company.

We at Reprise would like to officially congratulate Evian and thier Spider-Baby in receiving this weeks @viralvote, happy dancing!


Facebook buys WhatsApp

Thursday, February 20th, 2014

Today the news was released that Facebook and WhatsApp have reached an agreement for Facebook’s acquisition of the smart-phone messaging App (WhatsApp). The deal its self is said to be worth $16 billion US dollars, of which $4 billion cash and $12 billion in stock for WhatsApp. In a statement released today from Mark Zuckerberg “WhatsApp is on a path to connect 1 billion people. The services that reach the milestone are all incredibly valuable”

So What is WhatsApp?

WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia and yes, those phones can all message each other! Because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing, there is no cost to message and stay in touch with your friends. In addition to basic messaging WhatsApp users can create groups, send each other unlimited images, video and audio media messages”.

whats app

What does this mean for the future

Well the product its self has over 450 million users with 70% of people using it every day, the company also claims that at least a million more people join every day. This purchase from Facebook and recent trends would seem to suggest the average person shows an ever growing shift from desktops to mobile and tablets devices and it looks like Facebook wants a firm grip on this shift, this news comes just after Japan’s Rakuten buys Viber another messaging service. So as technology moves forward, will we see more mobile usage and less of the traditional desktop?


Have a Happy Hump Day With Our Very SEO Memes

Wednesday, February 12th, 2014

It’s only Wednesday and it’s already been a super long week, as the work piles on you begin to hope for a cheeky meme to be sent in reply to an all staff email, just to revive the smile on your face. Well in case that email doesn’t come, today at Reprise the SEO team decided to craft together some handmade SEO Memes to help you through this hump day.  Everyone one of us appreciates a good meme or GIF during a busy a week at work so we thought we would share some of favorites among the team. What’s your favorite industry meme? Share with us and let’s power through the rest of the week with a smile !!

 

SEO Meme Favorites

 

“Sometimes the bigger picture is missed and the thoughts are that by getting to number one on Google, your organic goals will be met.”  

SEO meme "that would be great"

 

“Poor SEO decisions are still extremely common across the digital landscape”

SEO meme 2

“It’s important to take into consideration that generating great content, brand awareness and providing real value to the user will generate leads”

SEO meme 3

“There is still a lot of short cuts taken within the idustry when attempting to gain technical authority for websites, it’s important to understand that generating natural links through great content and user experience is more valuable to these companies in the long term”

SEO meme 4

“Content is so important in the ever changing digital landscape, the right message at the right touch-point at the right time will be what helps achieve your goals. “

SEO meme 5

“Don’t worry your not the only one, we all remember the guy that tried to get a guest blog post from Matt Cutts only to have him bring down the whole internet :)

SEO meme 6

“Content duplication is another SEO NO NO, you don’t want a Google penalty for this NO NO”

SEO meme 7